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Social Media from Scratch: 

Business Discussion Panel

Many an organization has faced the challenge of getting started or re-started with social media. If you are starting from scratch, what should  you do first? How do you prioritize? How do you decide on a strategy?

We welcome you to our June 22 meeting with a panel discussion from three FIVE very different points of view.  The panelists  will cover the basics of getting started, best practices and lessons learned. Audience participation is highly encouraged with a question and answer session after the opening remarks. Come join the crowd!

PANEL BIOS

A marketing professional, Lynn Belken has 12 years of experience in energy efficiency and renewable energy. From strategic planning and campaign delivery to the latest marketing technologies, Lynn works to overcome her audience’s barriers to get them to act. Lynn recently joined WPPI Energy in May as Director of Marketing and Customer Education. In her previous role as Internet Marketing Manager at WECC, she developed Focus on Energy’s successful online and social media strategies. Lynn holds a master’s degree in marketing from Edgewood College.

In early 2010, Nick Mortensen began to focus on creating a new conversation in America about Attention Deficit Hyperactivity Disorder through lectures and speaking engagements. When he isn't speaking on the subject, he is writing his first book on the subject (due in 2011) and works with select individuals as their personal ADHD success consultant. He lives in Madison, WI. Nick will share his insights on his efforts using social media to reach his audience.




Tony Rodriguez is a freelance web design/developer and Social Media consultant with over 14 years of experience. Tony holds a BA in Sociology from UW-Whitewater and he recently completed the MATC Madison Internet Developer Certificate program in May of 2009. Tony has been interested in computers for as long as he can remember and this love of computers recently developed into a passion for all things Social Media. Tony co-manages the Social Media Breakfast Madison and provides consulting services in the Madison area.

Jeanne Patti, Chief Celebration Office (CCO) of Pojazzo, LLC, Creating Excitement One Event at a Time. In the course of a diverse 20-year career in business ownership, development and executive corporate leadership, Jeanne Patti has taken customer and employee engagement to the next level.  Combining her past experience and talents, she is leading the crusade to engage and celebrate people in the most powerful ways and leave with them extraordinary memories that last a lifetime.

And our last panelist and also our facility host for the event:

Melissa Ernst is the Marketing Director and co-owner of Harbor Athletic Club. She has watched her family business grow since she was young and always enjoyed being involved. Over the past year she has taken on the position of Marketing Director. She brings together new ideas and knowledge of the family business to help Harbor stay on top in the competitive health and fitness market. Melissa also is co-owner of a new business, Three Cheers Creative, which offers wedding and event planning and creative consulting.

Facility Sponsor
Location: Harbor Wellness Center
2711 Allen Blvd Ste 100
Middleton, WI 53562